Our Leadership

Executive Leadership

Joe Hollendoner, MSW

Chief Executive Officer

Pronouns: He/him/his
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Pronouns: He/him/his

Joe Hollendoner, MSW

Chief Executive Officer

Joe Hollendoner, MSW, joined San Francisco AIDS Foundation as CEO in May 2016. He is responsible for setting our strategic priorities with the Board of Directors and ensuring they are operationalized through day-to-day leadership and management of our work.

Joe came to SFAF with more than 15 years of experience in the field of HIV, having served as First Deputy Commissioner of the Chicago Department of Public Health, the nation’s third-largest health department. Prior to his work in the public sector, Joe was in executive leadership roles at Chicago’s two largest private HIV services providers: AIDS Foundation of Chicago and Howard Brown Health. At AIDS Foundation of Chicago, Joe served as senior vice president and oversaw the agency’s $15 million portfolio of HIV prevention, care, housing and evaluation programs. During his 11-year tenure at Howard Brown Health, Joe first worked as a health educator and was eventually named chief program officer with the responsibility of overseeing all of the agency’s health promotion and social service programs for LGBTQ youth, adults and seniors.

Joe has dedicated much of his career to improving direct health service delivery to marginalized populations. In 2004, Joe was the founding director of the Broadway Youth Center, the first of its kind health center for LGBTQ youth experiencing homelessness. He was later named a 2010 Community Health Leader by the Robert Wood Johnson Foundation for his leadership in the creation of the Center. Joe also served as program director for the first successful adaptation of a Centers for Disease Control and Prevention intervention for young transgender women of color, assisted in the development of Nigeria’s first HIV prevention centers for gay and bisexual men, and created new behavioral health programs for childhood survivors of sexual assault, mentally-ill adults being released from jail, and family members of homicide victims.

Joe received his Bachelor’s and Master’s degrees in social work from the University of Illinois at Chicago with a focus in community development, public policy and organizational leadership. He continued his postgraduate education at DePaul University in the field of public health and is a 2016 fellow of the University of Chicago’s Civic Leadership Academy.

Lara Brooks

Chief Program Officer

Pronouns: They/them/she/her
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Lara Brooks

Chief Program Officer

Lara Brooks oversees the administration of San Francisco AIDS Foundation programs and services. Lara works with staff and community partners to anticipate changing needs, drive strategy, and grow services to reach populations most affected by or at risk for HIV.


Prior to joining SFAF, Lara was executive director of the Chicago Youth Storage Initiative, a citywide storage project for young people experiencing homelessness. Prior to that, they worked at Howard Brown Health's Broadway Youth Center where they directed programs that serve LGBTQ youth and youth experiencing homelessness. Lara has also served as a long-time consultant, providing expertise in capacity building and program evaluation/design to a diverse array of clients.

Chris Hall, MD

Christopher Hall, MD, MS, AAHIVS

Vice President, Medical Affairs

Pronouns: He/Him/His
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Chris Hall, MD

Pronouns: He/Him/His

Christopher Hall, MD, MS, AAHIVS

Vice President, Medical Affairs

Dr. Christopher Hall provides clinical and administrative leadership for medical services and related research at San Francisco AIDS Foundation. Christopher implements and manages the foundation’s clinically-related strategic priorities and opportunities. He has more than 30 years of experience in the HIV movement as a leader, clinical provider, researcher and policy advocate.

Christopher began working in HIV in the late 1980s when he joined the staff of the National AIDS Network in Washington, DC, which supported the burgeoning network of AIDS service providers in the early HIV epidemic. He then worked with the National Hemophilia Foundation and later, San Francisco's Health Initiatives for Youth (HIFY). He has supported the efforts of the California STD/HIV Prevention Training Center since 2004, having previously served as the center’s medical affairs director, and subsequently (and since) by providing medical consultation for the statewide and regional training center and STD Control Branch of the California Department of Public Health (CDPH). Between 2010 and 2019, Christopher served as medical co-director and an HIV care physician for East Bay Advanced Care (formerly East Bay AIDS Center or EBAC). Prior to his current role, he had been the medical director of Magnet, the foundation’s sexual health clinic in the Castro.

Christopher attended University of Virginia and The Johns Hopkins University School of Medicine. He completed internal medicine and infectious diseases training at Brigham & Women's Hospital and the University of California, San Francisco, followed by a CDPH STD Fellowship.

Kevin Rogers

Chief Financial Officer

Pronouns: He/him/his
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Pronouns: He/him/his

Kevin Rogers

Chief Financial Officer

Kevin Rogers oversees budgeting, financial reporting, accounting and finance operations at San Francisco AIDS Foundation. With more than 20 years of executive management experience, Kevin provides strategic oversight of the financial, business and compliance activities in conformity with legal, regulatory and established best practices. Together with the CEO and executive team, Kevin ensures that our organization is fulfilling its mission in accordance with our strategic plan and goals with a commitment to transparency to donors, funders and the community.

Before joining SFAF, Kevin was the chief financial officer and chief operations officer for the California Water Environment Association (CWEA), where he managed finances, operations and legal and human resource requirements. Prior to joining CWEA, Kevin was the president of an early-stage online business developed by the International Association of Business Communicators, a San Francisco-based non-profit association. Kevin has also provided financial and operations leadership to GE Capital’s San Francisco based global container leasing entity as the director of technology and chief information officer.

Kevin and his partner live in the Castro district of San Francisco where they are raising their twin daughter and son. Outside of work Kevin and his family enjoy spending time at their vacation house on the Russian River in Sonoma where they kayak, swim, bike and hike in the redwood forest. Other hobbies include tennis, SoulCycle and various volunteering roles in his community.

Russell Roybal

Chief Advancement Officer

Pronouns: He/him/his/any
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Russell Roybal

Chief Advancement Officer

Russell Roybal works alongside the development, marketing and communications, and AIDS/LifeCycle teams at San Francisco AIDS Foundation. He leads the fundraising, communications and branding efforts that resource our programmatic efforts and advance our mission.


Previously, Russell was deputy executive director at the National LGBTQ Task Force, where he directed programmatic and policy work, and the National Conference on LGBT Equality: Creating Change. He also served as deputy executive director of external relations, and as chief development and communications officer. The Task Force advances full freedom, justice and equality for LGBTQ people.

Russell has served on the staffs of the Gill Foundation, LLEGO – the National Latina/o LGBT Organization, the San Diego LGBT Center, and San Diego Pride. He was honored by the California LGBT Legislative Caucus as a Pride Honoree in 2017 and was named Grand Marshal of the San Diego LGBT Pride celebration the same year. He is also a recipient of the Harvey Milk Equality Award and the Jose Julio Sarria Civil Rights Award. He was the inaugural recipient of the League of United Latin American Citizens (LULAC) Equality Award.

His activism is rooted in his family's tradition of public service and pursuit of social justice. Russell was born in Hollywood and grew up in La Puente, Calif. When Russell’s not working he’s likely underwater scuba diving or living his life on the dance floor.

Greg Sroda

Chief Operating Officer

Pronouns: He/him/his
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Pronouns: He/him/his

Greg Sroda

Chief Operating Officer

Greg Sroda is responsible for partnering with the executive team to ensure the successful achievement of our strategic plan and goals by providing leadership to our daily operations.

Greg is responsible for leading shared services including human resources, technology and office services.

Steering & Strategy Team

Mike Discepola, MA

Senior Director, Behavioral Health Services & Stonewall Project

Pronouns: He/him/his
415-487-3102
mdiscepola@sfaf.org
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Pronouns: He/him/his
415-487-3102 mdiscepola@sfaf.org

Mike Discepola, MA

Senior Director, Behavioral Health Services & Stonewall Project

Mike Discepola directs the work of the Stonewall Project and Syringe Access and Disposal Services at San Francisco AIDS Foundation. Mike works with staff and community partners to research, design, plan and implement HIV and STI prevention, outpatient substance use and mental health programs in compliance with agency, state and federal standards and regulations. He is a member of the San Francisco HIV Community Planning Council (HCPC) and the Community Consulting Group for the Substance Use Research Section of the San Francisco Department of Public Health. He also supports the city-wide Syringe Access & Disposal Collaboration funded through the San Francisco Department of Public Health.

For more than 20 years, Mike has provided leadership to HIV prevention, substance use, harm reduction and community-based mental health programs for LGBTQ populations. In 2014 he served as the community co-chair for the Substance Work Group of the HIV Prevention Planning Council, from 2016 to 2018 he served a member of the California State HIV/AIDS Planning Group (CPG) and in 2017 he served as a member of San Francisco's Safer Injection Services (SIS) Task Force. In 2013, Mike was honored by KQED and Union Bank as a local Hero in the LGBT Communities of the San Francisco Bay Area.

Peita Dixon

Peita Dixon

Director of Development

Pronouns: She/her/hers
415-487-3079
pdixon@sfaf.org
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Peita Dixon

Pronouns: She/her/hers
415-487-3079 pdixon@sfaf.org

Peita Dixon

Director of Development

Peita Dixon is responsible for the philanthropic engagement of individuals, corporate and institutional partners, and fundraising event participants to increase support for the vital services offered by San Francisco AIDS Foundation. She leads the Development team to meet or exceed annual fundraising goals and advises the Board of Directors, CEO, and Chief Advancement Officer on strategies to ensure the long-term financial stability of the foundation.

Peita has more than 13 years of experience developing strategic partnerships, live events, experiential marketing campaigns and brand activations for non-profit, arts and entertainment organizations. Prior to joining SFAF, Peita led events and corporate partnership for King County Sexual Assault Resource Center, managed partnerships and developed talent strategies for the leading sponsorship agent of Australia’s music festivals and events, and led sponsor-client services for the Australasia sponsorship division of Live Nation, the world’s largest entertainment company.

Tracy Evans, MBA

Director, AIDS/LifeCycle

Pronouns: She/her/hers
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Pronouns: She/her/hers

Tracy Evans, MBA

Director, AIDS/LifeCycle

Tracy Evans oversees the logistics, financial responsibilities, fundraising, recruitment and communications of AIDS/LifeCycle. Tracy provides leadership to the teams at San Francisco AIDS Foundation and at the Los Angeles LGBT Center to grow the Ride, engage prior and current participants, meet and exceed fundraising goals and deliver a quality experience to everyone participating in this endurance challenge fundraising event.

Before joining AIDS/LifeCycle, Tracy was national director of development and fundraising with The Lupus Foundation of America. Before that, she spent more than ten years at The Leukemia & Lymphoma Society's (LLS) Team In Training. While at LLS, she led a 14-chapter roll out of the National Hike for Discovery program, served as the national director/product manager, and was part of the team that created the wildly-successful Nike Women's Marathon.

Andrew Hattori

Senior Director, Marketing & Communications

Pronouns: He/him/his
415-487-8064
media@sfaf.org
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Pronouns: He/him/his
415-487-8064 media@sfaf.org

Andrew Hattori

Senior Director, Marketing & Communications

Andrew Hattori leads the Marketing & Communications team at San Francisco AIDS Foundation which is responsible for recruiting, engaging and exciting clients, donors, and community members. His team works closely with members of every department to support program delivery, public policy work and fundraising activities.

Andrew joined SFAF with 15 years' experience developing communications strategies and marketing programs in nonprofit, corporate and small-business settings. He began his career focusing on cross-cultural communications with the Japan Exchange and Teaching program. Experiences he gained there, during his work with the nonpartisan Public Policy Institute of California, and as a cyclist for AIDS/LifeCycle ignited his passion for LGBTQ causes, HIV activism, and social justice. Andrew holds a Bachelor of Arts from Middlebury College and an MBA from the University of California Berkeley-Haas School of Business. He lives in Oakland and enjoys cycling, improv, and the queer arts scene.

Jen Hecht, MPH

Senior Director, Program Strategy & Evaluation

Pronouns: She/any
415-487-8036
jhecht@sfaf.org
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Pronouns: She/any
415-487-8036 jhecht@sfaf.org

Jen Hecht, MPH

Senior Director, Program Strategy & Evaluation

Jen Hecht ensures that programs are responding to key needs and trends as part of overseeing monitoring and evaluation at San Francisco AIDS Foundation.

Jen has more than 20 years of experience in public health with a focus on HIV/STIs, youth homelessness and substance use. Her work has evolved from direct service in settings such as needle exchange sites, street-based and mobile outreach and a community health clinic to include program development, monitoring and evaluation and community-based research. She has been working for many years on projects related to sexual health and dating apps and is a co-founder of Building Healthy Online Communities, a consortium of public health and app owners working together to further HIV and STI prevention. In addition to her work with dating apps, her research has focused on alcohol use in the queer community and development of structural interventions.

Ernest Hopkins

Director, Legislative Affairs

Pronouns: He/him/his
415-487-3096
ehopkins@sfaf.org
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Pronouns: He/him/his
415-487-3096 ehopkins@sfaf.org

Ernest Hopkins

Director, Legislative Affairs

Ernest Hopkins leads the San Francisco AIDS Foundation national policy and legislative activities at the federal administrative and congressional levels, seeking appropriate levels of resource and sound public health policies that promote the health and wellness of San Franciscans living with and at risk for HIV.

Ernest marked 20 years at SFAF in 2017 having led federal policy and legislative activities since 1997. Prior to joining SFAF, Ernest was the director of health and treatment at the National Association for People with AIDS (NAPWA) in Washington, DC where he led clinical trial review and consultation at the inception of HIV antiretroviral development and availability, advocating for safety, effectiveness and affordability. Ernest leads and has led national advocacy coalitions like the National Black Gay Men's Advocacy Coalition (NBGMAC) and the Communities Advocating Emergency AIDS Relief (CAEAR). He has testified before congressional committees and advised Congress on legislative initiatives, earning him the Congressional Black Caucus's Leadership Award.

Craig Hutchinson, MPH

Director, Community Engagement

Pronouns: He/him/his
415-487-8015
engagement@sfaf.org
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Pronouns: He/him/his
415-487-8015 engagement@sfaf.org

Craig Hutchinson, MPH

Director, Community Engagement

Craig Hutchinson leads community engagement programs at San Francisco AIDS Foundation, overseeing Black Brothers Esteem, TransLife, the DREAAM Project, the Elizabeth Taylor 50-Plus Network/Bridgemen and El Grupo de Apoyo Latino. Craig ensures these programs facilitate communication, interaction, involvement and exchange with diverse communities.

Craig joined SFAF in 2018. Prior to joining SFAF, Craig was the Director of HIV/AIDS Programs with Westside Mental Health Community Services in San Francisco. In collaboration with the Alameda County Public Health Department and the University of California, Los Angeles Semel Institute for Neuroscience and Human Behavior, Craig managed an NIMH-funded research project assessing the implementation, effectiveness, and sustainability of an evidence-based HIV risk reduction intervention for African American HIV-serodiscordant couples in Oakland and L.A. Internationally, Craig consulted with the Government of Barbados to conduct qualitative interviews about HIV risk with members of the men who have sex with men (MSM) community, non-governmental organizations, policy makers and health care providers.

Craig currently serves as Chair of the Black Gay Research Group (BGRG), an international think-tank of Black gay researchers who work together to address the paucity of research regarding the lives of Black gay, bisexual and other MSM. He received a B.A. with honors in African American Studies from the University of California, Berkeley and an M.P.H. at the Columbia University Mailman School of Public Health in the Department of Sociomedical Sciences.

Julie Lifshay, MPH, PhD

Director, Health Navigation Services

Pronouns: She/her/hers
415-487-3056
jlifshay@saf.org
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Pronouns: She/her/hers
415-487-3056 jlifshay@saf.org

Julie Lifshay, MPH, PhD

Director, Health Navigation Services

Julie Lifshay, M.P.H., Ph.D., oversees the administration of San Francisco AIDS Foundation services for people living with HIV through programs including Black Health and Access HOPE Centers of Excellence, the Housing & Financial Benefits program, Positive Force, HIV Navigation Services and Lobby Services. Julie designs and implements models of care that assist people living with HIV to access and stay in medical care, adhere to HIV medications, learn how to live well with HIV, reduce isolation and find communities of support. Directing the Lobby Services program, she ensures that all visitors and clients to 1035 Market Street are welcomed, engaged, and linked to services both within and outside our organization. Julie is also an active member of San Francisco's Getting to Zero Coalition.

Prior to joining SFAF, Julie was the manager of health services at Centerforce, the nation's oldest nonprofit providing services to individuals, families and communities impacted by incarceration. While at Centerforce, she created nationally recognized model peer-led programs to prevent HIV and hepatitis C among people living in prison and to link them to care upon their release. Prior to that, Julie worked as a behavioral scientist at California's Sexually Transmitted Disease Control Branch in Richmond, California and the Centers for Disease Control and Prevention in Atlanta.

Siri Mu, JD, PHR

Director, Human Resources

Pronouns: He/him/his
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Pronouns: He/him/his

Siri Mu, JD, PHR

Director, Human Resources

Siri Mu is responsible for the planning, implementation and management of people operations at San Francisco AIDS Foundation. Supported by a team of talented human resources professionals, Siri empowers our staff to be successful in both their professional and personal lives.

Siri is licensed to practice law in California and on a daily basis applies his training in employment law, LGBTQ rights advocacy and nonprofit corporations to his work. Previously, he worked as a law clerk at the Dolan Law Firm and the National Center for Lesbian Rights, and in management with the Philz Coffee People Ops Team and the United States Navy Reserves. He volunteers at the San Francisco LGBT Center, the San Francisco-Marin Food Bank and St. Anthony’s Dining Room. As the son of Khmer Rouge refugees who settled in San Francisco, Siri is proud to be part of an organization that aims to improve the lives of all San Franciscans across the board.

Courtney Mulhern-Pearson, MPH

Senior Director, Policy & Strategy

Pronouns: She/her/hers
415-487-8008
cpearson@sfaf.org
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Pronouns: She/her/hers
415-487-8008 cpearson@sfaf.org

Courtney Mulhern-Pearson, MPH

Senior Director, Policy & Strategy

Courtney Mulhern-Pearson, M.P.H. is responsible for directing local and statewide policy work at San Francisco AIDS Foundation. Courtney leads partnership opportunities related to health care reform and advocates for full funding of vital HIV care and prevention programs in the California and San Francisco budgets as well as legislation to assure appropriate state and local policy responses to the HIV epidemic.

Prior to joining SFAF, Courtney worked at the Centers for Medicare and Medicaid Services (CMS) on the implementation of Medicare Part D, with a focus on transitioning people with HIV and providing outreach to their providers. She received her master's in public health with an emphasis on health policy from the School of Public Health at the University of California, Berkeley.

Linda Walubengo, MPH

Senior Director, Program Administration & Operations

Pronouns: She/her/hers
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Pronouns: She/her/hers

Linda Walubengo, MPH

Senior Director, Program Administration & Operations

Linda Walubengo oversees the implementation of new initiatives and develops internal program policies and processes at San Francisco AIDS Foundation. With more than a decade of experience working in HIV, Linda is deeply committed to ensuring the needs of the most vulnerable are met.

During her career, Linda has served as program director at Larkin Street Youth Services, as associate division director of programs at Catholic Charities, and as event director of AIDS Walk San Francisco. She is currently the co-chair of the San Francisco HIV Community Planning Council. Linda is a resident of San Francisco and a first generation immigrant from Kenya. She holds a master's degree in public health.

Larry Zapatka, MBA, MPA

Director, Budget & Contracts

Pronouns: He/him/his
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Pronouns: He/him/his

Larry Zapatka, MBA, MPA

Director, Budget & Contracts

Larry Zapatka oversees the development and implementation of the agency-wide and departmental budgets, and provides leadership in negotiating agreements with city, state and federal agencies. Working with the accounting department, he maintains the highest level of compliance and accountability for all external auditing practices.

Before his more than 25 years at SFAF, Larry was the commander of troops at Raymond W. Bliss Army Community Hospital at Fort Huachuca, Arizona. He also held the position of Chief- Plans, Training, Mobilization & Security in which he oversaw company-wide annual military training, security clearance processing and during the first Gulf War, managed the logistics for the medical processing of all Army Reserve, , National Guard and Active Duty members from the state of Arizona before they were deployed to the Middle East during the first Gulf War. Larry also has served as an EMT for a municipal service and as a manager in the banking industry.