Our Leadership

Executive Leadership

Joe Hollendoner, MSW

Chief Executive Officer

Pronouns: He/him/his
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Pronouns: He/him/his

Joe Hollendoner, MSW

Chief Executive Officer

Joe Hollendoner, MSW, joined San Francisco AIDS Foundation as CEO in May 2016. He is responsible for setting our strategic priorities with the Board of Directors and ensuring they are operationalized through day-to-day leadership and management of our work.

Joe came to SFAF with more than 15 years of experience in the field of HIV, having served as First Deputy Commissioner of the Chicago Department of Public Health, the nation’s third-largest health department. Prior to his work in the public sector, Joe was in executive leadership roles at Chicago’s two largest private HIV services providers: AIDS Foundation of Chicago and Howard Brown Health. At AIDS Foundation of Chicago, Joe served as senior vice president and oversaw the agency’s $15 million portfolio of HIV prevention, care, housing and evaluation programs. During his 11-year tenure at Howard Brown Health, Joe first worked as a health educator and was eventually named chief program officer with the responsibility of overseeing all of the agency’s health promotion and social service programs for LGBTQ youth, adults and seniors.

Joe has dedicated much of his career to improving direct health service delivery to marginalized populations. In 2004, Joe was the founding director of the Broadway Youth Center, the first of its kind health center for LGBTQ youth experiencing homelessness. He was later named a 2010 Community Health Leader by the Robert Wood Johnson Foundation for his leadership in the creation of the Center. Joe also served as program director for the first successful adaptation of a Centers for Disease Control and Prevention intervention for young transgender women of color, assisted in the development of Nigeria’s first HIV prevention centers for gay and bisexual men, and created new behavioral health programs for childhood survivors of sexual assault, mentally-ill adults being released from jail, and family members of homicide victims.

Joe received his Bachelor’s and Master’s degrees in social work from the University of Illinois at Chicago with a focus in community development, public policy and organizational leadership. He continued his postgraduate education at DePaul University in the field of public health and is a 2016 fellow of the University of Chicago’s Civic Leadership Academy.

Lara Brooks

Chief Program Officer

Pronouns: They/them/she/her
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Pronouns: They/them/she/her

Lara Brooks

Chief Program Officer

Lara Brooks oversees the administration of San Francisco AIDS Foundation programs and services. Lara works with staff and community partners to anticipate changing needs, drive strategy, and grow services to reach populations most affected by or at risk for HIV.


Prior to joining SFAF, Lara was executive director of the Chicago Youth Storage Initiative, a citywide storage project for young people experiencing homelessness. Prior to that, they worked at Howard Brown Health's Broadway Youth Center where they directed programs that serve LGBTQ youth and youth experiencing homelessness. Lara has also served as a long-time consultant, providing expertise in capacity building and program evaluation/design to a diverse array of clients.

Kevin Rogers

Chief Financial Officer

Pronouns: He/him/his
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Pronouns: He/him/his

Kevin Rogers

Chief Financial Officer

Kevin Rogers oversees budgeting, financial reporting, accounting and finance operations at San Francisco AIDS Foundation. With more than 20 years of executive management experience, Kevin provides strategic oversight of the financial, business and compliance activities in conformity with legal, regulatory and established best practices. Together with the CEO and executive team, Kevin ensures that our organization is fulfilling its mission in accordance with our strategic plan and goals with a commitment to transparency to donors, funders and the community.

Before joining SFAF, Kevin was the chief financial officer and chief operations officer for the California Water Environment Association (CWEA), where he managed finances, operations and legal and human resource requirements. Prior to joining CWEA, Kevin was the president of an early-stage online business developed by the International Association of Business Communicators, a San Francisco-based non-profit association. Kevin has also provided financial and operations leadership to GE Capital’s San Francisco based global container leasing entity as the director of technology and chief information officer.

Kevin and his partner live in the Castro district of San Francisco where they are raising their twin daughter and son. Outside of work Kevin and his family enjoy spending time at their vacation house on the Russian River in Sonoma where they kayak, swim, bike and hike in the redwood forest. Other hobbies include tennis, SoulCycle and various volunteering roles in his community.

Russell Roybal

Chief Advancement Officer

Pronouns: He/him/his/any
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Pronouns: He/him/his/any

Russell Roybal

Chief Advancement Officer

Russell Roybal works alongside the development, marketing and communications, and AIDS/LifeCycle teams at San Francisco AIDS Foundation. He leads the fundraising, communications and branding efforts that resource our programmatic efforts and advance our mission.


Previously, Russell was deputy executive director at the National LGBTQ Task Force, where he directed programmatic and policy work, and the National Conference on LGBT Equality: Creating Change. He also served as deputy executive director of external relations, and as chief development and communications officer. The Task Force advances full freedom, justice and equality for LGBTQ people.

Russell has served on the staffs of the Gill Foundation, LLEGO – the National Latina/o LGBT Organization, the San Diego LGBT Center, and San Diego Pride. He was honored by the California LGBT Legislative Caucus as a Pride Honoree in 2017 and was named Grand Marshal of the San Diego LGBT Pride celebration the same year. He is also a recipient of the Harvey Milk Equality Award and the Jose Julio Sarria Civil Rights Award. He was the inaugural recipient of the League of United Latin American Citizens (LULAC) Equality Award.

His activism is rooted in his family's tradition of public service and pursuit of social justice. Russell was born in Hollywood and grew up in La Puente, Calif. When Russell’s not working he’s likely underwater scuba diving or living his life on the dance floor.

Greg Sroda

Chief Operating Officer

Pronouns: He/him/his
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Pronouns: He/him/his

Greg Sroda

Chief Operating Officer

Greg Sroda is responsible for partnering with the executive team to ensure the successful achievement of our strategic plan and goals by providing leadership to our daily operations.

Greg is responsible for leading shared services including human resources, technology and office services.

Leadership Team

Nathaniel Anderson

Facilities Director

Pronouns: He/Him/His
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Pronouns: He/Him/His

Nathaniel Anderson

Facilities Director

Nathaniel Anderson is the facilities director at San Francisco AIDS Foundation, leading a team overseeing facilities operations, budgets, maintenance and workplace safety and security.

For six years prior to his current role, Nathaniel led events production for AIDS/LifeCycle. Nathaniel has previously worked with several Bay Area arts organizations, including managing development and front of house operations for Museum of Craft and Design and development and special events for Kala Art Institute. He received his Master’s degree in arts administration from the School of Public and Environmental Affairs at Indiana University, Bloomington.

Ben Cabangun, MA

Vice President, Program Administration & Operations

Pronouns: He/him/his
415-487-3030
bcabangun@sfaf.org
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Pronouns: He/him/his
415-487-3030 bcabangun@sfaf.org

Ben Cabangun, MA

Vice President, Program Administration & Operations

Ben Cabangun, MA thrives by cultivating creativity with teams. At his core, he’s a problem solver and human-centered design practitioner. At San Francisco AIDS Foundation, Ben is a cross-function thought partner and co-designs solutions to administrative and operations challenges across programs.

Prior to joining SFAF, Ben was managing director and principal investigator at the 28-year CDC-funded national HIV capacity building program, Capacity for Health. There, he led the design of organizational development and management consulting frameworks and training curricula integrating design thinking for HIV and public health contexts. His program design, implementation, and evaluation experience began in 2008 at the organization now known as the San Francisco Community Health Center. Since 2010, he has served on the San Francisco HIV Community Planning Council and has served terms as council co-chair, Jurisdictional Planning Committee Chair, and is currently co-chair of Community Engagement. He completed graduate school at the College of Ethnic Studies at San Francisco State University, and is an alumni of the CompassPoint Next Generation Leaders of Color, the Rockwood Leadership Institute, and the +Acumen Community of Social Innovators. He’s obsessed with indoor cycling, single origin coffee, yoga, reality TV, and happy hour.

Chris Damon

Controller
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Chris Damon

Controller

Chris Damon is the controller at San Francisco AIDS Foundation, responsible for ensuring the financial health of the Foundation and performing fiduciary oversight. Chris provides accurate and timely financial information internally to inform programmatic, management and strategic decisions and oversees external financial reporting as required by various government organizations.

Chris has been with the Finance department of SFAF since 2001. Prior to this, he worked at for-profit organizations in various financial management roles. Chris earned his Bachelor’s degree in business with a concentration in accounting from San Jose State University.

Mike Discepola, MA

Vice President, Behavioral & Substance Use Health

Pronouns: He/him/his
415-487-3102
mdiscepola@sfaf.org
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Pronouns: He/him/his
415-487-3102 mdiscepola@sfaf.org

Mike Discepola, MA

Vice President, Behavioral & Substance Use Health

Mike Discepola, MA directs the work of the Stonewall Project and Syringe Access and Disposal Services at San Francisco AIDS Foundation. Mike works with staff and community partners to research, design, plan and implement HIV and STI prevention, outpatient substance use and mental health programs in compliance with agency, state and federal standards and regulations. He is a member of the San Francisco HIV Community Planning Council (HCPC) and the Community Consulting Group for the Substance Use Research Section of the San Francisco Department of Public Health. He also supports the city-wide Syringe Access & Disposal Collaboration funded through the San Francisco Department of Public Health.

For more than 20 years, Mike has provided leadership to HIV prevention, substance use, harm reduction and community-based mental health programs for LGBTQ populations. In 2014 he served as the community co-chair for the Substance Work Group of the HIV Prevention Planning Council, from 2016 to 2018 he served a member of the California State HIV/AIDS Planning Group (CPG) and in 2017 he served as a member of San Francisco's Safer Injection Services (SIS) Task Force. In 2013, Mike was honored by KQED and Union Bank as a local Hero in the LGBT Communities of the San Francisco Bay Area.

Peita Dixon

Peita Dixon

Director of Development

Pronouns: She/her/hers
415-487-3079
pdixon@sfaf.org
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Peita Dixon

Pronouns: She/her/hers
415-487-3079 pdixon@sfaf.org

Peita Dixon

Director of Development

Peita Dixon is responsible for the philanthropic engagement of individuals, corporate and institutional partners, and fundraising event participants to increase support for the vital services offered by San Francisco AIDS Foundation. She leads the Development team to meet or exceed annual fundraising goals and advises the Board of Directors, CEO, and Chief Advancement Officer on strategies to ensure the long-term financial stability of the foundation.

Peita has more than 13 years of experience developing strategic partnerships, live events, experiential marketing campaigns and brand activations for non-profit, arts and entertainment organizations. Prior to joining SFAF, Peita led events and corporate partnership for King County Sexual Assault Resource Center, managed partnerships and developed talent strategies for the leading sponsorship agent of Australia’s music festivals and events, and led sponsor-client services for the Australasia sponsorship division of Live Nation, the world’s largest entertainment company.

Tracy Evans, MBA

Director, AIDS/LifeCycle

Pronouns: She/her/hers
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Pronouns: She/her/hers

Tracy Evans, MBA

Director, AIDS/LifeCycle

Tracy Evans, MBA oversees the logistics, financial responsibilities, fundraising, recruitment and communications of AIDS/LifeCycle. Tracy provides leadership to the teams at San Francisco AIDS Foundation and at the Los Angeles LGBT Center to grow the Ride, engage prior and current participants, meet and exceed fundraising goals and deliver a quality experience to everyone participating in this endurance challenge fundraising event.

Before joining AIDS/LifeCycle, Tracy was national director of development and fundraising with The Lupus Foundation of America. Before that, she spent more than ten years at The Leukemia & Lymphoma Society's (LLS) Team In Training. While at LLS, she led a 14-chapter roll out of the National Hike for Discovery program, served as the national director/product manager, and was part of the team that created the wildly-successful Nike Women's Marathon.

Ro Giuliano, MS

Director of Syringe Access Services Programs & Operations

Andrew Hattori, MBA

Senior Director, Marketing & Communications

Pronouns: He/him/his
415-487-8064
media@sfaf.org
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Pronouns: He/him/his
415-487-8064 media@sfaf.org

Andrew Hattori, MBA

Senior Director, Marketing & Communications

Andrew Hattori, MBA leads the Marketing & Communications team at San Francisco AIDS Foundation which is responsible for recruiting, engaging and exciting clients, donors, and community members. His team works closely with members of every department to support program delivery, public policy work and fundraising activities.

Andrew joined SFAF with 15 years' experience developing communications strategies and marketing programs in nonprofit, corporate and small-business settings. He began his career focusing on cross-cultural communications with the Japan Exchange and Teaching program. Experiences he gained there, during his work with the nonpartisan Public Policy Institute of California, and as a cyclist for AIDS/LifeCycle ignited his passion for LGBTQ causes, HIV activism, and social justice. Andrew holds a Bachelor of Arts from Middlebury College and an MBA from the University of California, Berkeley-Haas School of Business. He lives in Oakland and enjoys cycling, improv, and the queer arts scene.

Jen Hecht, MPH

Senior Director, Program Strategy & Evaluation

Pronouns: She/any
415-487-8036
jhecht@sfaf.org
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Pronouns: She/any
415-487-8036 jhecht@sfaf.org

Jen Hecht, MPH

Senior Director, Program Strategy & Evaluation

Jen Hecht, MPH ensures that programs are responding to key needs and trends as part of overseeing monitoring and evaluation at San Francisco AIDS Foundation.

Jen has more than 20 years of experience in public health with a focus on HIV/STIs, youth homelessness and substance use. Her work has evolved from direct service in settings such as needle exchange sites, street-based and mobile outreach and a community health clinic to include program development, monitoring and evaluation and community-based research. She has been working for many years on projects related to sexual health and dating apps and is a co-founder of Building Healthy Online Communities, a consortium of public health and app owners working together to further HIV and STI prevention. In addition to her work with dating apps, her research has focused on alcohol use in the queer community and development of structural interventions.

Ernest Hopkins

Director, Legislative Affairs

Pronouns: He/him/his
415-487-3096
ehopkins@sfaf.org
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Pronouns: He/him/his
415-487-3096 ehopkins@sfaf.org

Ernest Hopkins

Director, Legislative Affairs

Ernest Hopkins leads the San Francisco AIDS Foundation national policy and legislative activities at the federal administrative and congressional levels, seeking appropriate levels of resource and sound public health policies that promote the health and wellness of San Franciscans living with and at risk for HIV.

Ernest marked 20 years at SFAF in 2017 having led federal policy and legislative activities since 1997. Prior to joining SFAF, Ernest was the director of health and treatment at the National Association for People with AIDS (NAPWA) in Washington, DC where he led clinical trial review and consultation at the inception of HIV antiretroviral development and availability, advocating for safety, effectiveness and affordability. Ernest leads and has led national advocacy coalitions like the National Black Gay Men's Advocacy Coalition (NBGMAC) and the Communities Advocating Emergency AIDS Relief (CAEAR). He has testified before congressional committees and advised Congress on legislative initiatives, earning him the Congressional Black Caucus's Leadership Award.

Julie Lifshay, MPH, PhD

Director, Health Navigation Services

Pronouns: She/her/hers
415-487-3056
jlifshay@saf.org
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Pronouns: She/her/hers
415-487-3056 jlifshay@saf.org

Julie Lifshay, MPH, PhD

Director, Health Navigation Services

Julie Lifshay, MPH, PhD oversees the administration of San Francisco AIDS Foundation services for people living with HIV through programs including Black Health and Access HOPE Centers of Excellence, the Housing & Financial Benefits program, Positive Force, HIV Navigation Services and Lobby Services. Julie designs and implements models of care that assist people living with HIV to access and stay in medical care, adhere to HIV medications, learn how to live well with HIV, reduce isolation and find communities of support. Directing the Lobby Services program, she ensures that all visitors and clients to 1035 Market Street are welcomed, engaged, and linked to services both within and outside our organization. Julie is also an active member of San Francisco's Getting to Zero Coalition.

Prior to joining SFAF, Julie was the manager of health services at Centerforce, the nation's oldest nonprofit providing services to individuals, families and communities impacted by incarceration. While at Centerforce, she created nationally recognized model peer-led programs to prevent HIV and hepatitis C among people living in prison and to link them to care upon their release. Prior to that, Julie worked as a behavioral scientist at California's Sexually Transmitted Disease Control Branch in Richmond, California and the Centers for Disease Control and Prevention in Atlanta.

Courtney Mulhern-Pearson, MPH

Senior Director, Policy & Strategy

Pronouns: She/her/hers
415-487-8008
cpearson@sfaf.org
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Pronouns: She/her/hers
415-487-8008 cpearson@sfaf.org

Courtney Mulhern-Pearson, MPH

Senior Director, Policy & Strategy

Courtney Mulhern-Pearson, MPH is responsible for directing local and statewide policy work at San Francisco AIDS Foundation. Courtney leads partnership opportunities related to health care reform and advocates for full funding of vital HIV care and prevention programs in the California and San Francisco budgets as well as legislation to assure appropriate state and local policy responses to the HIV epidemic.

Prior to joining SFAF, Courtney worked at the Centers for Medicare and Medicaid Services (CMS) on the implementation of Medicare Part D, with a focus on transitioning people with HIV and providing outreach to their providers. She received her Master's degree in public health with an emphasis on health policy from the School of Public Health at the University of California, Berkeley.

Joshua O’Neal, MA

Director of Sexual Health

Spanish

Pronouns: He/him/his
415-581-1609
joneal@sfaf.org
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Spanish

Pronouns: He/him/his
415-581-1609 joneal@sfaf.org

Joshua O’Neal, MA

Director of Sexual Health

Joshua O’Neal, MA is the director of sexual health services at the San Francisco AIDS Foundation. In addition to overseeing sexual health services, he activates innovative strategies to improve healthcare experiences.

Joshua has more than 10 years of experience in public health and community-based clinical settings, working as a tireless advocate for Queer and Trans communities, people in the sex trade, and people who use substances. His professional and academic work related to condom fit, HIV-testing technologies, sex positivity and clinical best practices for GBTQ communities have been published in the Journal of Clinical Virology, Journal of AIDS, and Springer Journal’s Current HIV/AIDS Reports. A passionate educator, Joshua teaches human sexuality courses at the City College of San Francisco and presents and trains across local and national stages.

Jody Schaffer, MS

Director, Volunteer Services

Pronouns: She/her/hers
415-487-3081
jschaffer@sfaf.org
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Pronouns: She/her/hers
415-487-3081 jschaffer@sfaf.org

Jody Schaffer, MS

Director, Volunteer Services

Jody Schaffer, MS is responsible for volunteer operations at San Francisco AIDS Foundation including engagement, development and management of volunteers serving in all areas of the Foundation. In collaboration with a team of volunteer leaders, she establishes policies, processes and strategies for meeting our mission and goals through volunteer engagement. Jody cultivates corporate volunteer partnerships that enhance services to clients, help meet fundraising goals and educates the wider San Francisco community about the Foundation’s work.

Jody's early career as a social worker in Chicago’s inner-city shaped her passion for social justice and improving the health of people in her community. Following that experience, she began a 20-year tenure at Adventist Midwest Health, first growing a teen volunteer program, then leading front-line staff in a busy emergency room, and ultimately building and managing a successful volunteer program for a newly built hospital. Outside of work, you are likely to find her on a hiking trail, at a local museum or exploring her new love, California.

Kashi Senthilnatha

Director, Information Technology

Pronouns: He/him/his
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Pronouns: He/him/his

Kashi Senthilnatha

Director, Information Technology

Kashi Senthilnatha is responsible for directing the information technology and electronic health records team at San Francisco AIDS Foundation. He provides strategic leadership across administration and programs in the areas of technology infrastructure and security, process optimization, efficient solutions planning and integration, vendor relations, and responsive end-user support.

Prior to joining SFAF, Kashi led the IT department at Kindred AI and the engineering team at IPSOFACTO IT Services. In 2015, Kashi returned from 18 years of service and study as a monk at the Hindu monastery and theological seminary on Kauai island, where he co-wrote, edited, and designed publications, traveled and taught philosophy and meditation, and brought the organization to the forefront of technology in support of its wide array of programs.

Helen Waishkey

Compliance Director/Privacy Officer, 340B Administrator
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Helen Waishkey

Compliance Director/Privacy Officer, 340B Administrator

Helen Waishkey is responsible for compliance and privacy at San Francisco AIDS Foundation. She is also responsible for the Foundation's 340B drug program. She helps to ensure the Foundation is contracting with local pharmacies to better serve its members.

Prior to joining SFAF, Helen has worked in the MAPD, PDP, and PBM Compliance industry dealing daily with the Centers for Medicare and Medicaid Services (CMS) regulators and state agencies in multiple states.

Larry Zapatka, MBA, MPA

Director, Budget & Contracts

Pronouns: He/him/his
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Pronouns: He/him/his

Larry Zapatka, MBA, MPA

Director, Budget & Contracts

Larry Zapatka, MBA, MPHA oversees the development and implementation of agency-wide and departmental budgets, and provides leadership in negotiating agreements with city, state and federal agencies. Working with the accounting department, he maintains the highest level of compliance and accountability for all external auditing practices.

Before his more than 25 years at SFAF, Larry was the commander of troops at Raymond W. Bliss Army Community Hospital at Fort Huachuca, Arizona. He also held the position of Chief- Plans, Training, Mobilization & Security in which he oversaw company-wide annual military training, security clearance processing and during the first Gulf War, managed the logistics for the medical processing of all Army Reserve, National Guard and Active Duty members from the state of Arizona before they were deployed to the Middle East during the first Gulf War. Larry also has served as an EMT for a municipal service and as a manager in the banking industry.