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San Francisco AIDS Foundation Releases New Strategic Plan

SFAF announced a new five-year strategic plan that defines a new mission statement and four strategies priorities. Central to the plan are commitments to health justice, social justice, and racial justice.

SAN FRANCISCO, September 8, 2019 — Today San Francisco AIDS Foundation (SFAF) announced a new five-year strategic plan that defines a new mission statement and four strategies priorities. Central to the plan are commitments to health justice, social justice, and racial justice, and to addressing all sexual health and substance use-related disparities experienced by people living with or at risk for HIV.

“The progress San Francisco has made towards ending the HIV epidemic is remarkable. But as a community organization, we must do more to address inequities that persist in the public health system,” said Joe Hollendoner, CEO of San Francisco AIDS Foundation. “We will never be able to end the HIV epidemic until we are able to address the systemic and structural causes of injustice. We are working for the day when ‘health justice’ is achieved for everyone.”

The plan defines health justice as the attainment of health equity, actualized when structural factors no longer determine health outcomes. Health justice is reached when all people possess the economic, social and political power and resources to make decisions about their bodies and health—regardless of identities and experiences. Health justice envisions a world free of stigma and places a value on our intrinsic uniqueness and resilience.

“The social and economic issues that we face as a community and as a broader country really limit, and in many cases prohibit, access to all the necessary care that we need,” said Mary Cha-Caswell, chair of the Board of Directors of San Francisco AIDS Foundation. ”Health justice is about achieving more than health equity. It is ensuring that everyone has the access and resources — economically, socially, politically — to achieve a high quality, healthy life regardless of HIV status, race, gender or economic status.”

The strategic planning process began in 2018 and included opportunities for input and feedback from community members, partners, foundation staff, and other stakeholders. The strategic plan was developed by Facente Consulting. The plan is available online at

Highlights from the Strategic Plan

Mission statement: San Francisco AIDS Foundation promotes health, wellness, and social justice for communities most impacted by HIV through sexual health and substance use services, advocacy, and community partnerships.

Vision statement: San Francisco AIDS Foundation envisions a future where health justice is achieved for all people living with or at risk for HIV. Ultimately, we strive for a day when: race is not a barrier to health and wellness; substance use is not stigmatized; HIV status does not determine quality of life; and HIV transmission is eliminated.

Values: Justice, Dignity, Courage, Leadership, and Excellence

Strategic Priorities: The strategic plan is focused on the overarching goal of ensuring equitable access to and utilization of services and support by people of color and other priority communities that are most impacted by HIV. To achieve this SFAF will:

  1. Maintain, expand and pilot HIV, hepatitis C, and STI prevention and treatment, and other sexual health services to ensure equitable access and utilization by people of color.
  2. Maintain, expand and pilot substance use services, syringe access, and overdose prevention efforts, including establishing safe injection sites.
  3. In partnership, create a comprehensive network of health and wellness services for all people over the age of 50 who are living with HIV.
  4. Strengthen organizational excellence with a focus on living our values, including a commitment to racial justice.

Five-year Targets: This strategic plan will have the following impact on San Francisco.

  1. People living with HIV will have equal rates of viral suppression regardless of race and ethnicity.
  2. Fewer than 100 people living in San Francisco will newly acquire HIV in 2024.
  3. 90% fewer people living with HIV will have hepatitis C because of increased awareness, testing and treatment.
  4. 10,000 fewer people will die from drug overdose over 5 years because of overdose prevention efforts including safe injection services.
  5. 50% fewer long-term survivors will experience isolation, poor physical health or unmet mental health needs.