Since the early days of the AIDS epidemic 30 years ago, public health campaigns have played a critical role in spreading information about the disease. Some of these campaigns have been racy. Some have been bold and in-your-face. Some have played to our hopes, and some have played to our fears. But each campaign had one purpose: to educate the public and save lives.
In 1993, celebrated photographer Annie Leibovitz captured some of the very first public images of people living with AIDS for a foundation campaign. It was a defining moment in the history of the epidemic. Through their courage and bravery, the people photographed by Leibovitz fought stigma, raised awareness, and put a face to AIDS at a time when it was needed most.
This slideshow includes images from that iconic campaign. It is a powerful reminder of how far we've come, and that we still have a lot of work to do.
Do you remember the first time you saw one of these campaigns?
What kind of impression did it make?
Can campaigns like these change how people think about their health?
Share your thoughts in the comments below...
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