The results are in: Humble Bundle sold more than two million game packs and raised an astounding $10.5 million for San Francisco AIDS Foundation and five other amazing organizations.
How did it work? Origin and Electronic Arts donated ten popular games to the sale, and gamers set their own price for the bundle and chose how to divvy up their payment among the six charities. As little as $1 unlocked the first six games, but many purchasers paid thousands of dollars more to support these organizations. The highest payment was an astonishing $10,000.
The foundation is, in a word, humbled by the gaming community’s generosity. Thank you to Humble Bundle, Origin, Electronic Arts, and gamers everywhere for supporting our work!
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